**tɪtlᴇ 2:** hᴏw tᴏ haʀnᴇss thᴇ pᴏwᴇʀ ᴏf thᴇ gʀuᴍpʏ ʙulʙ: a stᴇp-ʙʏ-stᴇp guɪdᴇ tᴏ huᴍanɪzatɪᴏn
thᴇ fɪnancɪal fʀᴏntɪᴇʀ ᴏf gʀuᴍpʏ ʙulʙ ᴏncᴇ huᴍan thᴇ ᴇᴍᴇʀgᴇncᴇ ᴏf “gʀuᴍpʏ ʙulʙ ᴏncᴇ huᴍan” (gʙᴏh) pʀᴇsᴇnts ɪntʀɪguɪng ᴇcᴏnᴏᴍɪc ɪᴍplɪcatɪᴏns. as gʙᴏh gaɪns pᴏpulaʀɪtʏ, thᴇ dᴇᴍand fᴏʀ lɪghtɪng sᴏuʀcᴇs dᴇʀɪᴠᴇd fʀᴏᴍ huᴍan ʀᴇᴍaɪns ɪs ᴇxpᴇctᴇd tᴏ suʀgᴇ, pᴏtᴇntɪallʏ dɪsʀuptɪng tʀadɪtɪᴏnal lɪghtʙulʙ ᴍaʀᴋᴇts. thɪs cᴏuld lᴇad tᴏ a shɪft ɪn cᴏnsuᴍᴇʀ spᴇndɪng pattᴇʀns, wɪth cᴏnsuᴍᴇʀs ᴏptɪng fᴏʀ gʙᴏh pʀᴏducts ᴏᴠᴇʀ cᴏnᴠᴇntɪᴏnal lɪghtʙulʙs. thᴇ fɪnancɪal fʀᴏntɪᴇʀ ᴏf gʀuᴍpʏ ʙulʙ ᴏncᴇ huᴍan fuʀthᴇʀᴍᴏʀᴇ, thᴇ dᴇᴠᴇlᴏpᴍᴇnt ᴏf gʙᴏh cᴏuld haᴠᴇ ʙʀᴏadᴇʀ ᴇcᴏnᴏᴍɪc cᴏnsᴇquᴇncᴇs....
