ᴍʏstᴇʀʏ as a ᴍaʀᴋᴇtɪng tᴏᴏl: hᴏw tᴏ lᴇᴠᴇʀagᴇ cuʀɪᴏsɪtʏ fᴏʀ succᴇss
thᴇ futuʀᴇ ᴏf lᴇaᴠᴇ sᴏᴍᴇthɪng tᴏ ᴍʏstᴇʀʏ: what’s nᴇxt? thᴇ ʀᴇalᴍ ᴏf lᴇaᴠᴇ sᴏᴍᴇthɪng tᴏ ᴍʏstᴇʀʏ hᴏlds ʙᴏundlᴇss pᴏtᴇntɪal fᴏʀ futuʀᴇ ᴇxplᴏʀatɪᴏn. as tᴇchnᴏlᴏgʏ adᴠancᴇs, wᴇ ᴍaʏ wɪtnᴇss thᴇ ᴇᴍᴇʀgᴇncᴇ ᴏf ɪᴍᴍᴇʀsɪᴠᴇ ᴇxpᴇʀɪᴇncᴇs that sᴇaᴍlᴇsslʏ ʙlᴇnd thᴇ ʀᴇal and ᴠɪʀtual wᴏʀlds, lᴇaᴠɪng tantalɪzɪng cluᴇs fᴏʀ plaʏᴇʀs tᴏ unʀaᴠᴇl. thᴇsᴇ ᴇxpᴇʀɪᴇncᴇs cᴏuld tap ɪntᴏ ᴏuʀ suʙcᴏnscɪᴏus ᴍɪnds, cʀᴇatɪng dᴇᴇplʏ pᴇʀsᴏnal and ᴇnɪgᴍatɪc naʀʀatɪᴠᴇs that adapt tᴏ ᴏuʀ chᴏɪcᴇs and ɪnstɪncts. pʀᴇdɪctɪng thᴇ lᴇaᴠᴇ sᴏᴍᴇthɪng tᴏ ᴍʏstᴇʀʏ ʀᴇᴠᴏlutɪᴏn ɪn thᴇ cᴏᴍɪng ʏᴇaʀs, lᴇaᴠᴇ sᴏᴍᴇthɪng tᴏ ᴍʏstᴇʀʏ wɪll lɪᴋᴇlʏ ʙᴇcᴏᴍᴇ a catalʏst fᴏʀ ɪnnᴏᴠatɪᴏn acʀᴏss ɪndustʀɪᴇs....
