tɪtlᴇ 2: paws-ɪtɪᴠᴇ stᴇps: hᴏw tᴏ chᴏᴏsᴇ and wᴇaʀ shᴏᴇs wɪth paw pʀɪnts
thᴇ fɪnancɪal fʀᴏntɪᴇʀ ᴏf shᴏᴇs wɪth paw pʀɪnt cᴏnsuᴍᴇʀs aʀᴇ ɪncʀᴇasɪnglʏ sᴇᴇᴋɪng pʀᴏducts that alɪgn wɪth thᴇɪʀ ᴠaluᴇs, dʀɪᴠɪng dᴇᴍand fᴏʀ shᴏᴇs adᴏʀnᴇd wɪth paw pʀɪnts. thɪs tʀᴇnd has ᴏpᴇnᴇd up a lucʀatɪᴠᴇ ᴍaʀᴋᴇt sᴇgᴍᴇnt fᴏʀ fᴏᴏtwᴇaʀ ᴍanufactuʀᴇʀs, as shᴏᴇs wɪth paw pʀɪnts cᴏᴍᴍand a pʀᴇᴍɪuᴍ pʀɪcᴇ. ᴍaʀᴋᴇt ʀᴇsᴇaʀch ɪndɪcatᴇs a gʀᴏwɪng cᴏnsuᴍᴇʀ ʙasᴇ wɪllɪng tᴏ paʏ ᴍᴏʀᴇ fᴏʀ pʀᴏducts that ᴇxpʀᴇss thᴇɪʀ lᴏᴠᴇ ᴏf anɪᴍals. ᴇcᴏnᴏᴍɪc ɪᴍpact ᴏn thᴇ fᴏᴏtwᴇaʀ ɪndustʀʏ thᴇ pᴏpulaʀɪtʏ ᴏf shᴏᴇs wɪth paw pʀɪnts has had a pᴏsɪtɪᴠᴇ ɪᴍpact ᴏn thᴇ fᴏᴏtwᴇaʀ ɪndustʀʏ, stɪᴍulatɪng ɪnnᴏᴠatɪᴏn and cᴏᴍpᴇtɪtɪᴏn....
